I’m a Product & UX Designer passionate about crafting scalable, human-centered digital experiences that balance business goals with user needs.
My work spans end-to-end design from discovery and UX strategy to high-fidelity interfaces and systemized design operations always driven by performance, accessibility, and measurable impact.
At the intersection of UX strategy and product thinking, I focus on turning complex requirements into seamless, intuitive experiences used across industries like agritech, medtech, HRM, and analytics.
While my roots are in WordPress and web engineering, today I use those technical skills to prototype, test, and deploy design-driven solutions that are fast, accessible, SEO-optimized, and easy to scale.
My toolkit includes UX research, information architecture, design systems, and usability testing, backed by hands-on experience collaborating with cross-functional teams to ship products that perform both for users and the business.
Featured Case Studies
Case studies showcasing design process and impact
UX-Driven transformation of a carbon management platform
Redesigned a carbon management platform with a unified design system, improving usability, consistency, and data clarity while enabling businesses to monitor emissions, analyze trends, and invest in certified carbon offset projects.
2025
A Tablet Interface of a Calf Care App for in-field use
A tablet-based interface was developed for a calf-care app, enabling field veterinarians to assess and record calves’ health in real time digitising farm inspections and supporting better calf-management decisions.
2024
Revamping EchoMetrics
In four weeks, we transformed EchoMetrics’ PDF insights into a live, executive-ready analytics portal preserving narrative clarity while adding drill-downs, comparisons, and guided onboarding so leaders can understand, trust, and act on brand performance faster.
2023
Explore Japan Mobile Travel App (UI/UX Case Study)
Explore Japan is a mobile-first travel app unifying discovery, cultural context, and simple trip planning. With guest access and location-aware suggestions, travelers decide faster and experience Japan more deeply.
2022
WordPress Development Projects
Custom WordPress builds blending design and performance
- Elementor
- Woocommerce
Sentimo
Sentimo is an online store offering a curated selection of stylish stationery, greeting cards, and meaningful gifts for special occasions.
- Elementor
- Woocommerce
Set The Table Kitchen & Co.
Set The Table is a Canadian meal-delivery service offering chef-prepared fresh, frozen, family, and fitness meals. You order by Monday, and meals are delivered Wednesday & Friday.
- Elementor
- Woocommerce
Taraa
Taraa is an online grocery delivery service in the Manchester area offering a wide range of food, household, baby, and beverage products with same-day delivery.
- Elementor
- Woocommerce
